Isn’t this ad visual delicious? I get hungry just looking at it!

The product is Clinique’s Vitamin C Lip Smoothie, launched earlier this month. A lip treatment pretending to be a gloss, this is jam-packed with antioxidants like vitamin C, pomegranate and acai berry to help lips look younger for longer (Hollywood celebs love this Brazilian berry as a juice!). Shea Butter also keeps lips moisturised.

It comes as a brush-on applicator tube, with a brush that paints on lips well. The texture is soft and glossy, and colour pay-off varies with the shade you pick. And this smoothie is a little sticky, but that helps the colour stay on longer, I find. It’s also supposed to be water-resistant too, though I didn’t test this.

Once applied on lips, it looks like your regular gloss - but it does such good things to your puckers!

Six colours are available, with names that remind me of OPI nail colours; Raisin the Bar, Mango-Thon, Pink Me Up, Berry Boost, Goodness Grapecious and Peach Power. My colour is Berry Boost, which I used on “off-red” days.

And yes, a picture is missing – for the life of me, I can’t find my Lip Smoothie to shoot! Will update the post once I do.

Available at all Clinique counters for RM66.